A lot of people who spent money on Google AdWords and studied the traffic behavior carefully can advise you exactly the same story.
1. Someone selects your ad 2-4 times in seconds period although not staying one single second in your site. They may be mostly bored and possess nothing better to do than clicking on ads.
2. Someone clicks your ad in order to leave your website immediately and never come back. Your website simply didnt match their expectations.
PPC campaigns usually attract less motivated visitors than organic listings thus, making this a standard problem.
Should you seek publicity and have a large budget this may be good and well however, if you prefer most small businesses are on a shoestring budget you need to deal with it properly.
How will you prevent these folks from offering your cash to Google and Adsense sites?
The answer is to focus on relevancy and to select very specific keywords.
1. Make a thorough market and keyword research
Walk further once you do market and keyword research. Dont stop after having a set of 5-50 keywords, create a list of hundreds or perhaps even thousands of keywords. There are many tools that easily can generate huge lists of relevant keywords so theres no good excuse because of not doing the work.
Dont dispose of similar but irrelevant keyword phrases because you will need them later. Just you can keep them in a separate list for the time being.
2. Select specific keyword phrases
In the event you only sell CANON DSLR cameras but your ad also arises for CANON Camera searches, you are not specific enough. Rather than utilizing a few generic words you should create a comprehensive list with very specific keyword phrases that together covers all wanted variations from the parent keyword.
All the keywords might only generate a small stream of traffic but together they grow with a big river. Every now and then you will also uncover an underground waterfall generating plenty of traffic almost for free.
Guide to Google Adwords
3. Use negative keywords
Your ads for "high-end Widget services" shouldnt pop up whenever a bargain hunter looks for "free Widget services".
Your listing of similar but irrelevant keywords is currently very beneficial. Use the list to recognize keywords you wouldnt want your ads to appear for. Google AdWords lets you enter negative keywords to avoid your ads from appearing for the wrong search phrases.
4. Use [exact] or "phrase" match
Using broad match will provide you with more clicks but in addition more unwanted clicks. You do not need broad match if you use the extensive and very specific list you created in step 2.
Check your log files and you can see that your ads appears for some pretty weird and totally unrelated search terms if you are using broad match. Always use exact or phrase match for the majority of keywords. Only use broad match when the risk for "false" impressions is low.
Guide to Google Adwords
5. Match the ad copy with the keywords within the Ad Group
Group similar keyword phrases into Ad Groups that will create ad copy that closely match the keywords. This can help you to minimize unwanted clicks and increases the CTR like a positive side effect.
The number of page-views per visitor from the recent Pay per click campaign increased with 22% by following the recommendations in this article. The reason is a smaller amount visits with only 1 page-view per visitor.
A complication was 60% more clicks for the similar budget. Due to the extensive keyword list it had been easy to strip away the costliest keywords and still get enough traffic from all the low cost keywords together. It took a couple of hours to create the keyword list and its really now running automatically.
